Our mission is
to spread the word to all new parents about the huge benefits there are to be had (for wearers and babies) when carrying your baby from as early as possible.
to provide Funky, Functional & Affordable Baby Carriers to ensure that ALL mothers can afford to carry their babies.
to provide income and enjoyment for other parents around the UK when they choose to become Agents, demonstrating and selling our carriers & other baby products.
to provide jobs in the Manufacturing industry in the UK as all of our products are made locally.
to make babywearing known to all areas where it is not normally seen