Though our past helps make us who we are, it's our design and innovation that keeps us at the forefront of contemporary fashion. With our each newly released collection we push the boundaries of knitwear design. Our world class designs are brought to life through the finest raw materials used in our knitting processes. John Smedley’s Sea Island Cotton and New Zealand Merino Wool both take centre stage. They've been our materials of choice for many decades, because of the unique and luxurious feel, amongst many other great qualities.