How Wickwoods is redefining fitness for the over 50's

The wellness industry here in Britain has come a long way in recent times. More and more companies are getting away from the cookie-cutter spa and gym experiences of the past. Nowadays, it's all about crafting bespoke offerings tailored specifically to each client. The days of one-size-fits-all wellness are over. Forward-thinking brands are getting creative, finding new ways to customise and personalise their services.

Boutique studios are fusing personal training with mindfulness practices. Luxury retreats are blending advanced diagnostic testing with integrated wellness plans made just for you. Businesses today want to curate offerings to match the unique needs and preferences of every individual who walks through their door.

This change comes as a result of shifting consumer demand, as British customers seek out more meaningful, transformative wellness experiences rather than mere pampering or recreation. With their deep understanding of what today's discerning patron is looking for, wellness providers such as Wickwoods Country Club, Hotel and Spa are responding with an array of refined offerings.

An inclusive approach

Wickwoods sets itself apart by fostering an inclusive, supportive environment for older adults who want to focus on their fitness and wellbeing. A prime example is their over keep fit classes for the over 50's, which are thoughtfully designed with sessions like Yoga, Restorative Pilates and Tai Chi aim to improve strength, balance and flexibility through low-impact movements.

At the same time, these classes help build communal bonds, as seasoned instructors guide participants through exercises in a group setting. For those desiring more personal attention, Wickwoods' certified personal trainers offer customised training plans based on detailed fitness assessments and regular progress monitoring.

Trainers collaborate closely with members to set realistic goals addressing their problem areas or limitations. Whether group classes focused on gentle movements or one-on-one training to enhance mobility, Wickwoods empowers seniors to become their healthiest selves through exercise routines tailored to their changing needs.

Luxury settings

Nestled among 22 acres of tranquil Sussex countryside, Wickwoods immerses members in a sense of luxury from the moment they arrive. The state-of-the-art facilities exude an air of indulgence, from an opulent spa offering rejuvenating treatments like hot stone massages and facials to relaxation lounges equipped with aromatherapy-infused steam rooms and vitality pools.

Yet the real crown jewel is the on-site restaurant, where diners can enjoy dishes made from the freshest, high-quality ingredients overlooking the lush surrounding countryside from the beautiful Orangery or The Glass House Restaurant. Wickwoods' idyllic location provides the perfect backdrop for patrons to unwind. For those who still appreciate the finer things in life, the upscale setting and amenities enable them to pursue personal wellness while immersed in luxury.

Members’ Only areas also provide that sense of extravagance, where members can enjoy wine by the outdoor fire pit or relax with tea in the afternoon on the terrace. Features such as this in wellness centres sparks loyalty among patrons and helps people feel invested in a place where they have status, but it also allows people to get to know one another faster as they’ll see the same familiar faces time and again.

Fostering community

In addition to luxury facilities and adaptable classes, Wickwoods also focuses on building community among its members to enrich the senior living experience. The fitness classes, recreational activities and dining spaces all provide natural opportunities for social connection. Instructors and staff go the extra mile to facilitate relationship-building among those who participate in group sessions.

Special member workshops and events like sound baths, seasonal events such as Valentine’s dinners and specialist exercise classes give patrons of all ages a chance to gather over shared interests and continue on their wellness journey. With on-site tennis facilities, for example, members can take part in annual tennis tournaments, many of which mirror the major internationals such as Wimbledon and the US Open, which serves as a great setting for meeting like-minded people and enjoying healthy competition.

Whether striking up conversation in a yoga class or collaborating with a coached tennis class, members have the opportunity to form meaningful bonds. For older adults, especially those facing isolation, the relationships nurtured at centres such as Wickwoods offer valuable emotional nourishment. The community atmosphere enhances the luxury amenities to create a truly holistic wellness experience.

The importance of inclusive luxury in wellness

As the wellness industry continues to grow, it’s important that offerings become more accessible and welcoming to all. Luxury wellness experiences shouldn’t just be for the young, able-bodied or affluent. Truly inclusive wellness incorporates thoughtful design, programming and practices so people of all ages, backgrounds and abilities can participate fully.

Leading wellness centres are realising they must create accessible, adaptive spaces and activities to serve every body. This includes senior-friendly equipment, instructors trained in modification techniques, and sensory-adjusted classes for neurodiverse clients. Ensuring dignity, comfort and customised support enables more diverse guests to benefit from wellness offerings.

Continue Reading

logostm
follow us twitter